The Unveiling of My Logo

After much tinkering, tweaking, reworking, over thinking, over designing, surfing, deciding and good old blood, sweat, and tears, last night I finally hit upon a logo design that really works for me. I'm still going to say that it's never easy for a designer to brand themselves because of all the possibilities that their mind can go through. Take a look around online and you'll see a range of diverse logos from incredibly simple yet become the standard for a well designed logo (the Apple logo for instance) to things that are so extraordinary that they inspire envy from someone like me who wishes that I could have thought it up first. The site deviantart.com is full of designers who have managed to pull off such feats for both sides of the design spectrum.

At the end of the day, when I reworked my logo, a few things mattered to me. First, trying to create a clean design that wasn't so artsy but also had some fun elements of design throughout. Second, something simple and to the point that doesn't need to be over the top. Third, something that had a bit of my personality to it and gave people an idea of who this guy that's trying to start Octoberson Design is all about.

In my own way, I feel I've managed to do all of those things, which is why I am satisfied with the finalized Octoberson Design logo. It's got energy to it, like when I get the chance to express my passion about anything from art to music to movies to comic books and all other places in between. The color scheme is simple, but I love that it uses bright, welcoming colors, which only add to the energy I feel it conveys. Most of all it has this sort of Pixar-ness quality that I am getting more and more fond of each time I look at it.

I've had a few talks with people who disagreed with my choice to rework my original logo idea, thinking the circles really worked and that they were part of what made the overall design eye catching to them. There's nothing wrong with that, but at the end of the day, when comparing the two ideas, it's easier for me to see that I needed to go through all the revisions to arrive at this final logo. It still keeps the circular shape consistent to the design in the way the letters flow together (plus having the giant, circular C's and even E's helped to keep that shape in between the "October moons" of the O's) but it isn't trying to forsake simplicity for over the top design, like in the original.

At the end of the day, art and design are what the beholder makes of it. There are times that I hate how subjective art can be to the people who view it. What one person gets as a positive from something will unfortunately be a negative to someone else. There's nothing wrong with that, everyone's got opinions and that's a good thing because I'd rather be free to like what I like and not what someone else wants me to like. To this designer, what matters is that I feel that the way I'm deciding to brand myself is truly speaking to people who are interested in me working with them that "this is me".

Isn't that what a good logo should be about, anyway?